Ensuring that your company’s email marketing is consistently on target can take up all your marketing team’s time if you let it, and now, our friends at Google have further limited your access to your clients by separating your message, from what lands in someone’s Gmail inbox. It’s been well over a year since Google’s ubiquitous email service relegated the lifeblood of companies’ marketing efforts to a new, tabbed “Promotions” inbox, which may never be opened by its intended recipient. Gmail may be one of the most loved and simple to use email services out there, but small business owners are only beginning to see the impact Google’s move has made on their bottom-lines. This new “tab” that Google has added to inboxes is most certainly aimed at further cracking down on spam, and, in Google’s words, will "put you back in control so that you can see what's new at a glance and decide which emails you want to read and when." Gmail’s changes to its algorithm have altered the way in which a company’s marketing reaches inboxes, and yes, we said inboxes, because Gmail users now have multiple mailboxes in which their emails are found, neatly categorized as, “Primary,” “Social,” and “Promotions”, the last of these being where a marketer’s emails will most likely be found.