VIDEO MARKETING TO IN-MARKET PROSPECTS“If you want something new, you have to stop doing something old.” – Peter Drucker Automotive dealers have long relied on the emotionally engaging, brand-building capabilities of television commercials to drive consumer interest. However, many dealers are beginning to realize that through targeted pre-roll advertising, they can achieve a substantially higher ROI at a much lower cost. The Future of Advertising: Targeted Pre-Roll Advertising Pre-roll advertising marries the sight, sound, and motion of television with the addressability and accountability of digital media. According to an article on Wired.com, TV viewing over the internet grew by 388 percent in mid-2014 compared to the same time in 2013. As the cable television market continues to decline, it’s no surprise that targeted pre-roll advertising has hit a sweet spot among auto dealers. Targeted pre-roll advertising allows automotive dealers to display their video advertisements to individuals that meet specific demographic and geographic criteria. From concept to fulfillment, Display GIANT can ensure that as a dealership, targeted pre-roll advertising will help drive more traffic to your website, increase brand awareness, and generate more leads.
THE CASEA Volkswagen Dealer in Toms River used video pre-roll to target local car buyers near their location on the Jersey Shore. They used short 15-30 second, non-skippable video ads targeting only local Toms River auto buyers over the age of 18. The video ads were viewed by nearby residents visiting both local and national highly trafficked websites focused on sports, news, entertainment, lifestyle, finance, technology, and shopping. These short video ads played before the viewer watched a news video, sports video, or whatever video they were intending to watch on a particular website.
The full advertisement was seen 82% of the time producing a 15x greater efficiency than standard PPC.