Sales numbers low? Here are our top 7 ways to pump up your sales crew and get that sales floor poppin’!
We're all human which means we're all driven by success and emotion, including your employees. If you don't give encouragement and motivation to your team, you're going to wind up with a bunch of disgruntled employees - something that can be deadly for your business.
Now you might be thinking, "Well, what about me?? I'm working harder than anyone else in this building! Where's my pat on the back?" And that's a good point, but you need to remember: You're the boss. Your crew looks up to you for guidance and direction. Your responsibility as a leader is to keep your team motivated and happily working for you; isn't that why they pay you the big bucks?
So take a moment to unbuckle that belt of pride and offer a word of encouragement to your hardworking salespeople. Whether you throw a pep rally or just pat one of them on the shoulder and say "good job," your crew will appreciate the support. Something so simple, if done right, can help give your business the life it needs.
Decorate / Re-decorate:
Do you ever get into a mood where you have to rearrange all the furniture in your house to spice up your living space? Well, why not do the same thing for your office? Hang up pictures, put up signs, turn on more lights, and put that fake plant in a different corner. Dig through those boxes in your storage space and throw a re-decorating party. By simply giving your crew something new to look at, you can trigger positive shifts on the sales floor while keeping everyone on their toes.
Pump up the Volume:
Do you ever drive home without your radio on, or run on a treadmill without listening to music? Nope, we don't either. BORRRING! The same concept applies to your office, so switch on that stereo and put on some tunes to get blood pumping on the sales floor. Nothing is more mundane than listening to yourself think all day long. Remind yourself and your crew that they have a pulse - break the silence!
Promotions & Add-ons:
In recent years, customers have been increasingly likely to purchase add-ons and promotions. Just think about how much leverage this can give your company in the marketplace! There are so many options available when it comes to this, (for example: if your client spends X amount of time with the company, give them a small gift). This incentive can be anything from gift certificates, tickets to a ballgame, a care package, a discounted dinner at their favorite restaurant, or you can simply throw in an extra service you already offer. This option is very affordable and will help you get to know your customers. It'll also make it hard for them to forget you! The new wave of promotional competition is starting to hit hard and it's time that you joined the race. Don't come in last!
If you find that your current tactics aren't working, it's probably time that you switch gears. Get together with your business partners, associates, etc. and have a brainstorming session! The best think-tanks are comprised of happy, relaxed individuals who have the freedom and willingness to let their ideas flow. That means you should meet somewhere cool or provide food and refreshments for the group: make it fun! Through your efforts you could come up with a new product, service, or a more productive selling method.
Leads are the lifeblood of your salespeople. If necessary, trim your budget elsewhere so you don't have to cut back on buying leads. If your reps are only calling on their current books it's inevitable that they are going to get frustrated and you're going to start losing more money than ever. Don't lose sight of the power of Sales Leads!
Get your sales team pumped up by having a weekly or biweekly Sales Contest or Rewards Program. The keyword here: incentivize. Keep your salespeople motivated by giving them something to work toward. If you reward them with something beyond their base paycheck, the payoff will definitely be worth it.