“If you want something new, you have to stop doing something old.” – Peter Drucker Home Improvement companies have long relied on the brand-building capabilities of various direct and indirect marketing campaigns to drive consumer interest. However, many companies are beginning to realize that through targeted pre-roll advertising, they can achieve a substantially higher ROI at a much lower cost. The Future of Advertising: Targeted Pre-Roll Advertising Pre-roll advertising marries the … [Read more...]