Know Your Audience There are many types of buyers in the mortgage world. The 2 main types of buyers are people that want to refinance their current mortgage loan and new homebuyers. Refinance Borrowers Refinancing borrowers are generally going to be wiser and rate-focused when it comes to choosing the right offer for them. Borrowers already have a mortgage deal that they are in. At the end of the day, the only thing you can offer is a better deal than what they already have or better … [Read more...]
How to Heat Up Your Cold Calls
An Interview with Brandon Drews, a Senior Sales Consultant It’s a Numbers Game Interviewer: How nervous were you for your first cold call? Brandon: I was a little nervous, because I didn’t necessarily know exactly what we were selling. I had a basic idea. But, I think what helped was doing as many phone calls as possible and learning more about the company. That’s how I got pretty good at it. I average over 100 cold calls a day. At first it’s awkward, but it helps to stick with a … [Read more...]
Top 7 Ways to Pump Up Your Sales Crew in 2017
Sales numbers low? Here are our top 7 ways to pump up your sales crew and get that sales floor poppin’! Encouragement: We're all human which means we're all driven by success and emotion, including your employees. If you don't give encouragement and motivation to your team, you're going to wind up with a bunch of disgruntled employees - something that can be deadly for your business. Now you might be thinking, "Well, what about me?? I'm working harder than anyone else in this building! … [Read more...]