Getting the most out of your opportunity seekers mailing list doesn’t have to be difficult. In fact, you can get better results simply by adding a lift letter to your package. What is a Lift Letter? In case you did not already know, a lift letter is a letter written by a third party that you mail as an insert along with the rest of your package. As the name suggests, a lift letter is a proven device for boosting the quantity of responses and generating higher dollar responses. Lift … [Read more...]