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Is Your Marketing Strategy Personal Enough?

April 16, 2014 by Erica B. Leave a Comment

According to an article on dmnews.com, a 2013 study revealed that 80% of consumers are receiving more marketing messages that include their first and last name than they did five years ago. The study also revealed that 70% of these consumers agree with the following statement: “Many of the personalized messages I receive are annoying because the attempts at personalization are superficial” Before reading this, maybe you were still patting yourself on the back for ditching your saturated … [Read more...]

Filed Under: Mailing Lists, Marketing Strategy, Marketing Tips Tagged With: 2013 study, campaign, marketing strategy, Of Course But Maybe, personalized approach

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