According to an article on dmnews.com, a 2013 study revealed that 80% of consumers are receiving more marketing messages that include their first and last name than they did five years ago. The study also revealed that 70% of these consumers agree with the following statement: “Many of the personalized messages I receive are annoying because the attempts at personalization are superficial” Before reading this, maybe you were still patting yourself on the back for ditching your saturated … [Read more...]