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5 Basic Tips to Improve Your Mortgage Marketing

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Know Your Audience There are many types of buyers in the mortgage world. The 2 main types of buyers are people that want to refinance their current mortgage loan and new homebuyers. Refinance Borrowers Refinancing borrowers are generally going to be wiser and rate-focused when it comes to choosing the right offer for them. Borrowers already have a mortgage deal that they are in. At the end of the day, the only thing you can offer is a better deal than what they already have or better … [Read more...]

1st, 2nd, & 3rd Party Data: Do You Know the Difference?

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There are three types of data in the marketing world. Do you know the difference? Data knowledge is crucial when mapping out your marketing campaign. Data gives you insight into your customers, prospects, and potential partners. Learn more about the three types of data to plan your next marketing campaign with confidence and successful results. Help your future marketing campaign by reading up on the three types of consumer data. 1st Party Data 1st party data is data about a … [Read more...]

How to Heat Up Your Cold Calls

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An Interview with Brandon Drews, a Senior Sales Consultant It’s a Numbers Game Interviewer: How nervous were you for your first cold call? Brandon: I was a little nervous, because I didn’t necessarily know exactly what we were selling. I had a basic idea. But, I think what helped was doing as many phone calls as possible and learning more about the company. That’s how I got pretty good at it. I average over 100 cold calls a day. At first it’s awkward, but it helps to stick with a … [Read more...]