Know Your Audience There are many types of buyers in the mortgage world. The 2 main types of buyers are people that want to refinance their current mortgage loan and new homebuyers. Refinance Borrowers Refinancing borrowers are generally going to be wiser and rate-focused when it comes to choosing the right offer for them. Borrowers already have a mortgage deal that they are in. At the end of the day, the only thing you can offer is a better deal than what they already have or better … [Read more...]