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Boost Your Email Rates with this One Tactic

August 17, 2018 by Devin

Boost Your Email Rates with this One Tactic

Our Head of Email Marketing, Dalton Francis, lets us in on his most effective tactic for improving email click-through-rates. Interviewer: We all want those opens and clicks. What is the most effective tactic for improving open and click-through-rates? Dalton: The most effective tactic for improving click-through-rates is proper list segmentation--specifically referring to removal of inactive subscribers and targeting the right ones. In a world where engagement and reputation determine your … [Read more...]

Filed Under: news, Uncategorized Tagged With: click-through, consumer email lists, consumer email lists for sale, email, email marketing, email marketing lists, giantpartners, list segmentation, ListGIANT, lists, Marketing, marketing list

How to Heat Up Your Cold Calls

March 19, 2018 by Devin

How to Heat Up Your Cold Calls

An Interview with Brandon Drews, a Senior Sales Consultant It’s a Numbers Game Interviewer: How nervous were you for your first cold call? Brandon: I was a little nervous, because I didn’t necessarily know exactly what we were selling. I had a basic idea. But, I think what helped was doing as many phone calls as possible and learning more about the company. That’s how I got pretty good at it. I average over 100 cold calls a day. At first it’s awkward, but it helps to stick with a … [Read more...]

Filed Under: news Tagged With: automotive lists, automotive mailing lists, b2b mailing list, business list broker, coldcall, coldcalling, consumer email lists, direct mail, Direct Mail List Brokers, how to cold call, lead lists, leads, ListGIANT, Marketing, Mortgage Sales Leads, sales lead lists, sales leads, telemarketing, telemarketing lead lists, Telemarketing List

Diabetics Buyer Persona That Will Make You Reconsider How You Reach Your Customers

July 14, 2017 by Joshua Hensel

Diabetics Buyer Persona That Will Make You Reconsider How You Reach Your Customers

We put together this buyer persona to give marketers like yourself a snapshot of diabetics that are more likely to purchase. We went a step further to give insight on what motivates them to buy and their primary concerns that keep them from purchasing. These consumers know the key to staying on top of their ailment is proper management of their blood sugars through diet, exercise, and in some cases, medication. According to the CDC, 29 million people in the United States have diabetes. In … [Read more...]

Filed Under: news Tagged With: buyer persona, diabetes consumers, increase sales, Marketing

Video Marketing to Prospects: Auto

June 25, 2015 by Erica B. Leave a Comment

Video Marketing to Prospects: Auto

VIDEO MARKETING TO IN-MARKET PROSPECTS “If you want something new, you have to stop doing something old.” – Peter Drucker Automotive dealers have long relied on the emotionally engaging, brand-building capabilities of television commercials to drive consumer interest. However, many dealers are beginning to realize that through targeted pre-roll advertising, they can achieve a substantially higher ROI at a much lower cost. The Future of Advertising: Targeted Pre-Roll … [Read more...]

Filed Under: Automotive Mailing Lists, Blog, Video Marketing Tagged With: automotive lists, Marketing, Video Marketing

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