Our Head of Email Marketing, Dalton Francis, lets us in on his most effective tactic for improving email click-through-rates. Interviewer: We all want those opens and clicks. What is the most effective tactic for improving open and click-through-rates? Dalton: The most effective tactic for improving click-through-rates is proper list segmentation--specifically referring to removal of inactive subscribers and targeting the right ones. In a world where engagement and reputation determine your … [Read more...]
How to Heat Up Your Cold Calls
An Interview with Brandon Drews, a Senior Sales Consultant It’s a Numbers Game Interviewer: How nervous were you for your first cold call? Brandon: I was a little nervous, because I didn’t necessarily know exactly what we were selling. I had a basic idea. But, I think what helped was doing as many phone calls as possible and learning more about the company. That’s how I got pretty good at it. I average over 100 cold calls a day. At first it’s awkward, but it helps to stick with a … [Read more...]
Diabetics Buyer Persona That Will Make You Reconsider How You Reach Your Customers
We put together this buyer persona to give marketers like yourself a snapshot of diabetics that are more likely to purchase. We went a step further to give insight on what motivates them to buy and their primary concerns that keep them from purchasing. These consumers know the key to staying on top of their ailment is proper management of their blood sugars through diet, exercise, and in some cases, medication. According to the CDC, 29 million people in the United States have diabetes. In … [Read more...]
Video Marketing to Prospects: Auto
VIDEO MARKETING TO IN-MARKET PROSPECTS “If you want something new, you have to stop doing something old.” – Peter Drucker Automotive dealers have long relied on the emotionally engaging, brand-building capabilities of television commercials to drive consumer interest. However, many dealers are beginning to realize that through targeted pre-roll advertising, they can achieve a substantially higher ROI at a much lower cost. The Future of Advertising: Targeted Pre-Roll … [Read more...]