There is no debating that direct mail marketing has been around for a while. The United States Postal Service has been around for 231 years. The Incan Empire had a complex mail delivery system as early as 1438-1533 CE. Humans have always loved communications and gifts in a tangible form delivered right to them. But flash-forward to 2019 Has direct mail reached its apocalyptic end? In the digital age, there is pressure on marketers to come up with the best new campaign … [Read more...]
Beginner’s Guide to Your First Email Marketing Campaign
Congratulations. You have decided to run your first email marketing campaign. This is a great decision. 85% of U.S. retailers believe that email marketing is one of the best customer acquisition approaches. And this belief isn’t unfounded. 72% of consumers use and prefer email for their business communications. And, email has higher conversation rates than search and social media combined. So let’s get started. STRATEGY. LIST. MESSAGE. DEPLOY. CONVERT. STRATEGY Ready? Set. … [Read more...]
Hack into Psychology to Improve Your Digital Marketing
At the end of the day we are only human. That means that we are still prone to our inner tendencies whether we like it or not. Here are 3 easy digital marketing strategies that rely on basic human psychology to help get the result that you want. Psychological Principle: Reciprocity Reciprocity is the social norm of responding to a positive action with another positive action. The principle of reciprocity also works vice-versa, responding to a negative action with another … [Read more...]
1st, 2nd, & 3rd Party Data: Do You Know the Difference?
There are three types of data in the marketing world. Do you know the difference? Data knowledge is crucial when mapping out your marketing campaign. Data gives you insight into your customers, prospects, and potential partners. Learn more about the three types of data to plan your next marketing campaign with confidence and successful results. Help your future marketing campaign by reading up on the three types of consumer data. 1st Party Data 1st party data is data about a … [Read more...]
Fresh Consumer Email Lists For Sale
Maybe it’s entirely anecdotal, but there is that segment among businesses and consumers who are going to believe that email marketing just isn't going to get the job done. Spam? Yes, maybe that’s been one of the deterrents to embracing this step-child of marketing, along with the advent of blogs and, of course, social media. “Why do email marketing?” is a post on Email-Marketing-Reports that outlines why this strategy “works and works well.” … [Read more...]
Making A Wise SMB Investment — Getting Marketing Lists Direct
Small to medium-sized businesses can benefit from looking at contact list acquisition as an investment, and then analyzing results accordingly. At the same time, just as there are both tangible and intangible aspects to stock investing, so too are the quantitative and non-quantitative factors that go into getting marketing lists direct. … [Read more...]
Terminology to Know When Looking for Consumer Email Lists for Sale
When looking for the best consumer email lists for sale you'll be seeing a lot of different email verification methods and terminologies. These can be confusing and strange when you're first starting out in the consumer email list industry, but they are crucial to know and understand in order to make sure that your getting the best quality consumer email leads. It's ok, we've been there too and know how hard it can be to wade through the acronyms, abbreviations and other jargon. … [Read more...]
7 Ways to Increase Revenue Now!
1. Start Marketing We all realize that the current economy is in “Recovery” and things are getting better, so how do we increase our revenue now? Well, I will tell you “The time is right to start spending money to make money!” In Real Estate the slogan is “Location, Location, Location,” and in Business it’s “Marketing, Marketing, Marketing!” Mail that postcard, make those calls, send those emails and increase your top line now. 2. Stop Waiting and Take Action Now! Is Obama going to pay … [Read more...]
Dead Data Doesn’t Deliver!
Using targeted mailing lists is a key factor in conducting profitable direct mail campaigns. Targeting potential customers will increase the possibility of generating new leads, which in turn, provides an opportunity to secure new sales and generate profit. In order for targeted mailing lists to work effectively, you must consider another key factor: using updated direct mailing lists for your direct mail campaigns. Direct Mail Marketing Lists Must Be Current and Cleansed! One of the … [Read more...]
Stop Screwing Up Your Direct Mail with Bad Marketing Lists!
If you've ever felt that direct mail marketing isn’t bringing a return worth the investment, chances are high that you are making a simple mistake. If you are not using targeted marketing lists you are screwing up your direct mail. A targeted mailing list will ensure that your mailings only reach your market. It may help to use your own best judgment to determine which direct mail marketing lists are most appropriate for your product or service, and will generate a strong response. … [Read more...]