Maybe it’s entirely anecdotal, but there is that segment among businesses and consumers who are going to believe that email marketing just isn't going to get the job done. Spam? Yes, maybe that’s been one of the deterrents to embracing this step-child of marketing, along with the advent of blogs and, of course, social media. “Why do email marketing?” is a post on Email-Marketing-Reports that outlines why this strategy “works and works well.” … [Read more...]