Our Head of Email Marketing, Dalton Francis, lets us in on his most effective tactic for improving email click-through-rates. Interviewer: We all want those opens and clicks. What is the most effective tactic for improving open and click-through-rates? Dalton: The most effective tactic for improving click-through-rates is proper list segmentation--specifically referring to removal of inactive subscribers and targeting the right ones. In a world where engagement and reputation determine your … [Read more...]
How to Get The Most Out of Your Telemarketing Lists
Telemarketing doesn't have to be a 4 letter word and shouldn't be. Telemarketing describes any sales activity that's done by phone, which is a broad swath of all business conducted in the united states and abroad. So it comes as no surprise that businesses big and small use telemarketing lists in order to boost sales, build relationships and create better brand awareness. Now, we know that all telemarketing lists are not created equal. So what do you do to get the most out of a list and maximize … [Read more...]
Telemarketing Lists are Potential Income
Telemarketing means to sell or introduce your product or service to customers over the phone. Telemarketing has also been known to get a feel for a general population’s interest in a certain service or product as well through survey telemarketing. In some situations, telemarketing is a company’s sole method used in selling a product or service. Telemarketers place their calls off a telemarketing list. … [Read more...]