There is no debating that direct mail marketing has been around for a while. The United States Postal Service has been around for 231 years. The Incan Empire had a complex mail delivery system as early as 1438-1533 CE. Humans have always loved communications and gifts in a tangible form delivered right to them. But flash-forward to 2018 Has direct mail reached its apocalyptic end? In the digital age, there is pressure on marketers to come up with the best new campaign … [Read more...]
Increase Your Marketing List ROI w/ a Strong Call to Action!
Believe it or not, you can find the perfect marketing list for sale and still blow your investment away when you make this 4th direct mail marketing mistake… a mistake that leaves customers scratching their heads and wondering what to do. What is a Call to Action? Generally speaking, a call to action is the point in your marketing copy where you tell your reader what to do next. A call to action is essential in direct mail marketing… you are telling interested customers exactly what you … [Read more...]