The special thing about people is the fact that... they are special. There are no two people exactly alike walking on this earth nor have there ever been or ever will be! Each and every single person is 100% unique from one another – in fact, more research has proven that identical twins do not share the same DNA. Pretty trippy, huh? Think of how mundane our lives would be if everyone looked, acted, spoke, etc. exactly the same. Sounds like something out of a creepy science fiction movie. NO … [Read more...]
Microsoft’s Report on “Email Scammers”
There is a method to the spamming-madness that infiltrates our email boxes. Microsoft studied the condition and found that, time-and-again the successful spammer emulates a few sound advertising principles. … [Read more...]
Stop Screwing Up Your Direct Mail with Bad Marketing Lists!
If you've ever felt that direct mail marketing isn’t bringing a return worth the investment, chances are high that you are making a simple mistake. If you are not using targeted marketing lists you are screwing up your direct mail. A targeted mailing list will ensure that your mailings only reach your market. It may help to use your own best judgment to determine which direct mail marketing lists are most appropriate for your product or service, and will generate a strong response. … [Read more...]