When it comes to direct mail, nothing annoys me more than receiving letters or postcards about a product or service that is completely irrelevant to my interests and/or demographic.  Call me a direct marketing snob, call me what you will - I’ve got a valid point to make here. Mail offers from local dental clinics, restaurants, dry cleaners, etc. are fine by me, because those services are pretty much relevant to everyone in my neighborhood. But how about receiving a personalized mail piece that … [Read more...]