There is a lot of general advice out there for beginners on how to do a sales pitch. But, what happens when you are towards the end of your call, and your prospect remains disinterested? We want to help you tackle this high-pressure, sticky situation to give you your best outcome. Learn how to own the moment and regain control of a failing sales call so that you can whale hunt and come out successful. -ListGIANT As a new sales representative, you know more than anyone that a cold call is like … [Read more...]
Microsoft’s Report on “Email Scammers”
There is a method to the spamming-madness that infiltrates our email boxes. Microsoft studied the condition and found that, time-and-again the successful spammer emulates a few sound advertising principles. … [Read more...]
Demand Excellence and Target Demographics for Optimum ROI
Set aside all those legacy notions you might have about direct mail and how to use it. You know, it starts with ‘getting a list,’ which in itself can be a make-or-break decision that could have disastrous effects on your overall marketing strategy. Then, it’s simply a matter of a few paragraphs whipped together without regard to your target market and overall branding message. After all, you’re a business owner who doesn't have a lot of time to develop the right content and graphics for … [Read more...]
Your Direct Mail List Brokers Should Know About ‘Social Profiles, Behaviors and Life Cycles.’
Leave it to one of the world’s renowned advertising agencies, Young & Rubicam, to know what feeds consumer buying. They incorporate those basic, elementary needs that are part of every human’s makeup into their client strategies---it’s the essence of their approach to marketing: “Security, Control, Status, Individuality, Freedom, Survival and Escape.” So too, when choosing the right direct mail list brokers, it should be more about accessing lists that target customer lifestyles. … [Read more...]