Leave it to one of the world’s renowned advertising agencies, Young & Rubicam, to know what feeds consumer buying. They incorporate those basic, elementary needs that are part of every human’s makeup into their client strategies---it’s the essence of their approach to marketing: “Security, Control, Status, Individuality, Freedom, Survival and Escape.” So too, when choosing the right direct mail list brokers, it should be more about accessing lists that target customer lifestyles. … [Read more...]