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Your Direct Mail List Brokers Should Know About ‘Social Profiles, Behaviors and Life Cycles.’

November 28, 2012 by Erica B. Leave a Comment

Leave it to one of the world’s renowned advertising agencies, Young & Rubicam, to know what feeds consumer buying. They incorporate those basic, elementary needs that are part of every human’s makeup into their client strategies---it’s the essence of their approach to marketing: “Security, Control, Status, Individuality, Freedom, Survival and Escape.” So too, when choosing the right direct mail list brokers, it should be more about accessing lists that target customer lifestyles. … [Read more...]

Filed Under: Direct Mail Marketing Tagged With: Direct Mail List Brokers, list broker, list brokers

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