You've taken all the right steps to prepare your next email campaign, including spending a lot of time going over your contact list.  You even added new names and addresses from business cards picked up over the past year at trade shows and networking meetings.  Now, you quickly transfer your current product offerings into a couple of paragraphs with promotional pricing and your emails are set to go out.  But, not so fast. Instead of the common “‘spray and pray” in the great hope that your email … [Read more...]