Congratulations. You have decided to run your first email marketing campaign. This is a great decision. 85% of U.S. retailers believe that email marketing is one of the best customer acquisition approaches. And this belief isn’t unfounded. 72% of consumers use and prefer email for their business communications. And, email has higher conversation rates than search and social media combined. So let’s get started. STRATEGY. LIST. MESSAGE. DEPLOY. CONVERT. STRATEGY Ready? Set. … [Read more...]