Our Head of Email Marketing, Dalton Francis, lets us in on his most effective tactic for improving email click-through-rates. Interviewer: We all want those opens and clicks. What is the most effective tactic for improving open and click-through-rates? Dalton: The most effective tactic for improving click-through-rates is proper list segmentation--specifically referring to removal of inactive subscribers and targeting the right ones. In a world where engagement and reputation determine your … [Read more...]
Beginner’s Guide to Your First Email Marketing Campaign
Congratulations. You have decided to run your first email marketing campaign. This is a great decision. 85% of U.S. retailers believe that email marketing is one of the best customer acquisition approaches. And this belief isn’t unfounded. 72% of consumers use and prefer email for their business communications. And, email has higher conversation rates than search and social media combined. So let’s get started. STRATEGY. LIST. MESSAGE. DEPLOY. CONVERT. STRATEGY Ready? Set. … [Read more...]
How to Improve Your Automotive Email Marketing Strategy in 2014
It doesn’t take rocket science to figure out whether or not your auto dealership’s email marketing strategy is generating the results you need. If your response rates have plateaued, are on a steady decline, or you are receiving an overabundance of unsubscribe requests, these are all good indications that you probably need to make some adjustments. Here are a few ideas to help fuel up your automotive email marketing efforts in 2014: … [Read more...]
Is Email Marketing Dead? Why Buy Email Lists?
The question “Is email marketing dead?” seems to be floating around more and more these days. With bulging SPAM folders and Junk Mail settings cranked so high that Mom’s emails don’t even make it through, many businesses and consumers (and Moms) are answering this question with a big, fat “YES!”. If you consider yourself to be part of this audience, you are probably wondering why anyone would even bother to buy email lists anymore. I mean, what good are they if every email address known to man … [Read more...]