So, the automotive dealership you work for wants to do a direct mail campaign to advertise their brand new fleet of luxury SUV’s. You’ve been instructed to send out high-end mailers to a USPS EDDM list within a 15 mile radius of the store. “This will be a cinch”, you think. After all, you’ve done this a million times before.  A few days pass and all the flashy, glossy, oversized postcards are stacked, packed, and ready to go off to the printer.  By tomorrow they’ll be in circulation. You take a … [Read more...]