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Why Direct Mail Marketing is Far From Dead in 2018

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There is no debating that direct mail marketing has been around for a while. The United States Postal Service has been around for 231 years. The Incan Empire had a complex mail delivery system as early as 1438-1533 CE. Humans have always loved communications and gifts in a tangible form delivered right to them. But flash-forward to 2018 Has direct mail reached its apocalyptic end? In the digital age, there is pressure on marketers to come up with the best new campaign … [Read more...]

Is Your Cold Call Tanking? Here’s 7 Rescue Tips

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There is a lot of general advice out there for beginners on how to do a sales pitch. But, what happens when you are towards the end of your call, and your prospect remains disinterested? We want to help you tackle this high-pressure, sticky situation to give you your best outcome. Learn how to own the moment and regain control of a failing sales call so that you can whale hunt and come out successful. -ListGIANT As a new sales representative, you know more than anyone that a cold call is like … [Read more...]

Hack into Psychology to Improve Your Digital Marketing

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At the end of the day we are only human. That means that we are still prone to our inner tendencies whether we like it or not. Here are 3 easy digital marketing strategies that rely on basic human psychology to help get the result that you want.   Psychological Principle: Reciprocity Reciprocity is the social norm of responding to a positive action with another positive action. The principle of reciprocity also works vice-versa, responding to a negative action with another … [Read more...]

How to Heat Up Your Cold Calls

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An Interview with Brandon Drews, a Senior Sales Consultant It’s a Numbers Game Interviewer: How nervous were you for your first cold call? Brandon: I was a little nervous, because I didn’t necessarily know exactly what we were selling. I had a basic idea. But, I think what helped was doing as many phone calls as possible and learning more about the company. That’s how I got pretty good at it. I average over 100 cold calls a day. At first it’s awkward, but it helps to stick with a … [Read more...]

Are YOU using the right Auto Data?

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Data today is bigger and more pervasive than ever before, and the automotive industry can no longer rely on internal data alone. Information that is sitting in CRM systems, billing and shipping databases, or customer service centers is a great starting point, but in order to increase their competitive advantage, automotive companies must apply third-party sources of highly specialized automotive intelligence. Digital Footprints. Consumers today leave clues and data across the Internet – … [Read more...]

Direct Mail: Who are You Mailing to?

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When it comes to direct mail, nothing annoys me more than receiving letters or postcards about a product or service that is completely irrelevant to my interests and/or demographic.  Call me a direct marketing snob, call me what you will - I’ve got a valid point to make here. Mail offers from local dental clinics, restaurants, dry cleaners, etc. are fine by me, because those services are pretty much relevant to everyone in my neighborhood. But how about receiving a personalized mail piece that … [Read more...]

How to Use the Postage Rate Increase to Your Advantage

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Recent news about the postal rate increase has put a bad taste in the mouth of direct mailers across the country. Some may be entertaining the idea of ditching direct mail altogether in order to pursue a less-expensive marketing channel. According to Henry Schuck, CEO and cofounder of DiscoverOrg, there’s no reason for businesses to make such a hostile move. In fact, he says you could actually be using the 2014 Postal Reform Act to your advantage! In a recent article posted on www.dmnews.com, … [Read more...]