There are three types of data in the marketing world. Do you know the difference? Data knowledge is crucial when mapping out your marketing campaign. Data gives you insight into your customers, prospects, and potential partners. Learn more about the three types of data to plan your next marketing campaign with confidence and successful results. Help your future marketing campaign by reading up on the three types of consumer data. 1st Party Data 1st party data is data about a … [Read more...]
Only Outstanding Direct Mail List Brokers Can Make Your ROI Rock
Direct-mail campaigns can really pay off when attention to detail is a major focus of any planning and strategy sessions. But in the rush to get that direct-mail piece moving through the approval hoops, don’t lose sight of a few of these pointers, posted on the BusinessMarketingSuccess.com website, “How to Use Direct Mail to Successfully Grow Your Business.” … [Read more...]
Don’t Lose Money On Dirty Direct Mail Lists!
When you're spending marketing money on direct mailing lists, You need to know that every cent you're spending is going towards the cleanest list possible. When you've got a dirty list, tons of money is wasted on old addresses, returned mail and other inaccurate info. … [Read more...]
Stop Screwing Up Your Direct Mail with Bad Marketing Lists!
If you've ever felt that direct mail marketing isn’t bringing a return worth the investment, chances are high that you are making a simple mistake. If you are not using targeted marketing lists you are screwing up your direct mail. A targeted mailing list will ensure that your mailings only reach your market. It may help to use your own best judgment to determine which direct mail marketing lists are most appropriate for your product or service, and will generate a strong response. … [Read more...]
Stop Wasting Money on Inaccurate Mailing Lists
How many times do consumers receive mail that belongs to a person who no longer lives at their address? And how quickly do you think that mail piece get crumpled up and thrown away? As you can imagine, most consumers are programmed to do so instantly. A few consumers actually go through the trouble of forwarding that mail to the correct address. … [Read more...]