There is a lot of general advice out there for beginners on how to do a sales pitch. But, what happens when you are towards the end of your call, and your prospect remains disinterested? We want to help you tackle this high-pressure, sticky situation to give you your best outcome. Learn how to own the moment and regain control of a failing sales call so that you can whale hunt and come out successful. -ListGIANT As a new sales representative, you know more than anyone that a cold call is like … [Read more...]
Beginner’s Guide to Your First Email Marketing Campaign
Congratulations. You have decided to run your first email marketing campaign. This is a great decision. 85% of U.S. retailers believe that email marketing is one of the best customer acquisition approaches. And this belief isn’t unfounded. 72% of consumers use and prefer email for their business communications. And, email has higher conversation rates than search and social media combined. So let’s get started. STRATEGY. LIST. MESSAGE. DEPLOY. CONVERT. STRATEGY Ready? Set. … [Read more...]
How to Heat Up Your Cold Calls
An Interview with Brandon Drews, a Senior Sales Consultant It’s a Numbers Game Interviewer: How nervous were you for your first cold call? Brandon: I was a little nervous, because I didn’t necessarily know exactly what we were selling. I had a basic idea. But, I think what helped was doing as many phone calls as possible and learning more about the company. That’s how I got pretty good at it. I average over 100 cold calls a day. At first it’s awkward, but it helps to stick with a … [Read more...]
Google’s Remarketing Program Begins With the Right List
Direct mail is no longer a one-dimensional marketing strategy, whereby the sender mails out a bulk postcard, for example, to thousands from a general mailing list with high expectations to receive a phenomenal return. … [Read more...]
Confronting The End of USPS Saturday Delivery
Direct mail list brokers, and everyone engaged in direct marketing, are dealing with the consequences of the USPS proposal to end Saturday mail delivery beginning the first week of August. This is how things stand, and what the changes might mean for you if your business uses direct mail. … [Read more...]
Beating Your Control Package
Direct mail list brokers know that one key measure of a successful direct mailing is when you beat your own control package. Your organization needs to be in constant competition with itself if you want to stay ahead. … [Read more...]
Demand Excellence and Target Demographics for Optimum ROI
Set aside all those legacy notions you might have about direct mail and how to use it. You know, it starts with ‘getting a list,’ which in itself can be a make-or-break decision that could have disastrous effects on your overall marketing strategy. Then, it’s simply a matter of a few paragraphs whipped together without regard to your target market and overall branding message. After all, you’re a business owner who doesn't have a lot of time to develop the right content and graphics for … [Read more...]
Your Direct Mail List Brokers Should Know About ‘Social Profiles, Behaviors and Life Cycles.’
Leave it to one of the world’s renowned advertising agencies, Young & Rubicam, to know what feeds consumer buying. They incorporate those basic, elementary needs that are part of every human’s makeup into their client strategies---it’s the essence of their approach to marketing: “Security, Control, Status, Individuality, Freedom, Survival and Escape.” So too, when choosing the right direct mail list brokers, it should be more about accessing lists that target customer lifestyles. … [Read more...]
Stop Wasting Money on Inaccurate Mailing Lists
How many times do consumers receive mail that belongs to a person who no longer lives at their address? And how quickly do you think that mail piece get crumpled up and thrown away? As you can imagine, most consumers are programmed to do so instantly. A few consumers actually go through the trouble of forwarding that mail to the correct address. … [Read more...]