Set aside all those legacy notions you might have about direct mail and how to use it. You know, it starts with ‘getting a list,’ which in itself can be a make-or-break decision that could have disastrous effects on your overall marketing strategy. Then, it’s simply a matter of a few paragraphs whipped together without regard to your target market and overall branding message. After all, you’re a business owner who doesn't have a lot of time to develop the right content and graphics for … [Read more...]