Do you feel like you’re blindfolded when it comes to targeting the right audience for your Direct Marketing campaigns? If you’re sitting there wondering “How do I even know who my ‘target audience’ is?” you may want to start figuring out who your current customers are first! Does it seem like most of your clients are married with children? Or do they tend to fall within certain occupation/income/age ranges?  Take some time to evaluate this information because you may need to figure out the … [Read more...]