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The Importance of Demographics and Using Data Models

June 8, 2012 by Erica B. Leave a Comment

Do you feel like you’re blindfolded when it comes to targeting the right audience for your Direct Marketing campaigns? If you’re sitting there wondering “How do I even know who my ‘target audience’ is?” you may want to start figuring out who your current customers are first! Does it seem like most of your clients are married with children? Or do they tend to fall within certain occupation/income/age ranges?  Take some time to evaluate this information because you may need to figure out the … [Read more...]

Filed Under: Marketing Tips Tagged With: data models, demographics, demographics in marketing, direct marketing campaign, target audience, target market

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