There is no debating that direct mail marketing has been around for a while. The United States Postal Service has been around for 231 years. The Incan Empire had a complex mail delivery system as early as 1438-1533 CE. Humans have always loved communications and gifts in a tangible form delivered right to them. But flash-forward to 2019 Has direct mail reached its apocalyptic end? In the digital age, there is pressure on marketers to come up with the best new campaign … [Read more...]
Beginner’s Guide to Your First Email Marketing Campaign
Congratulations. You have decided to run your first email marketing campaign. This is a great decision. 85% of U.S. retailers believe that email marketing is one of the best customer acquisition approaches. And this belief isn’t unfounded. 72% of consumers use and prefer email for their business communications. And, email has higher conversation rates than search and social media combined. So let’s get started. STRATEGY. LIST. MESSAGE. DEPLOY. CONVERT. STRATEGY Ready? Set. … [Read more...]
The Value of Using Consumer Mailing Lists in the Internet Age
Although email marketing is a great tool and should definitely be adopted by any business looking to expand their customer base, direct mail marketing will never go out of fashion. Check out the following facts: Not Everyone Has an Email Address The internet is still a relatively new phenomenon for some people out there. You may be shaking your head at this, but it’s true! For instance, there are still many seniors out there who do not use the internet. According to Pew Internet, as of April … [Read more...]
Stop Screwing Up Your Direct Mail with Bad Marketing Lists!
If you've ever felt that direct mail marketing isn’t bringing a return worth the investment, chances are high that you are making a simple mistake. If you are not using targeted marketing lists you are screwing up your direct mail. A targeted mailing list will ensure that your mailings only reach your market. It may help to use your own best judgment to determine which direct mail marketing lists are most appropriate for your product or service, and will generate a strong response. … [Read more...]