There is no debating that direct mail marketing has been around for a while. The United States Postal Service has been around for 231 years. The Incan Empire had a complex mail delivery system as early as 1438-1533 CE. Humans have always loved communications and gifts in a tangible form delivered right to them. But flash-forward to 2018 Has direct mail reached its apocalyptic end? In the digital age, there is pressure on marketers to come up with the best new campaign … [Read more...]
Is Your Cold Call Tanking? Here’s 7 Rescue Tips
There is a lot of general advice out there for beginners on how to do a sales pitch. But, what happens when you are towards the end of your call, and your prospect remains disinterested? We want to help you tackle this high-pressure, sticky situation to give you your best outcome. Learn how to own the moment and regain control of a failing sales call so that you can whale hunt and come out successful. -ListGIANT As a new sales representative, you know more than anyone that a cold call is like … [Read more...]
Beginner’s Guide to Your First Email Marketing Campaign
Congratulations. You have decided to run your first email marketing campaign. This is a great decision. 85% of U.S. retailers believe that email marketing is one of the best customer acquisition approaches. And this belief isn’t unfounded. 72% of consumers use and prefer email for their business communications. And, email has higher conversation rates than search and social media combined. So let’s get started. STRATEGY. LIST. MESSAGE. DEPLOY. CONVERT. STRATEGY Ready? Set. … [Read more...]
Hack into Psychology to Improve Your Digital Marketing
At the end of the day we are only human. That means that we are still prone to our inner tendencies whether we like it or not. Here are 3 easy digital marketing strategies that rely on basic human psychology to help get the result that you want. Psychological Principle: Reciprocity Reciprocity is the social norm of responding to a positive action with another positive action. The principle of reciprocity also works vice-versa, responding to a negative action with another … [Read more...]
Top 5 Industries that use Consumer Lists and Why
Consumerlists allow companies to advertise their products and services directly to a desired audience by way of direct mail, email, and telemarketing. Gone are the days of paging through the white pages and crossing your fingers that the number you are about to dial will possibly fit the demographic you are looking for. Not only is this the hard way to do things, it’s not exactly legal anymore thanks to the FTC’s heavily regulated ‘DoNotCallRegistry’. In this article, we’ll talk about the top 5 … [Read more...]
Terminology to Know When Looking for Consumer Email Lists for Sale
When looking for the best consumer email lists for sale you'll be seeing a lot of different email verification methods and terminologies. These can be confusing and strange when you're first starting out in the consumer email list industry, but they are crucial to know and understand in order to make sure that your getting the best quality consumer email leads. It's ok, we've been there too and know how hard it can be to wade through the acronyms, abbreviations and other jargon. … [Read more...]
Stop Screwing Up Your Direct Mail with Bad Marketing Lists!
If you've ever felt that direct mail marketing isn’t bringing a return worth the investment, chances are high that you are making a simple mistake. If you are not using targeted marketing lists you are screwing up your direct mail. A targeted mailing list will ensure that your mailings only reach your market. It may help to use your own best judgment to determine which direct mail marketing lists are most appropriate for your product or service, and will generate a strong response. … [Read more...]