To say that copy is an extremely important element in your consumer direct marketing campaign is an understatement. In fact, many experts believe it may very well be the most important element when it comes to direct mail campaigns. Though the presentation and imagery that you use is definitely important, most agree that copy is king. With all the costs of printing, postage, and design, it may not be within your budget to hire a rock star copywriter just yet. Here are some things you can do … [Read more...]