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B2C Email Marketing Advice from Eddie Hren

April 10, 2014 by Erica B. Leave a Comment

Email marketing is an excellent way for companies to generate more leads, retain customers, and build brand awareness.  However, the means by which you approach email marketing will be different than how you approach a direct mail campaign- or any other marketing channel for that matter. To make things simple, let’s compare email marketing with the dating process.  Before you begin your “courtship” with potential customers, you’ll need to do the following: … [Read more...]

Filed Under: Uncategorized Tagged With: CAN-SPAM Act, email marketing

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