Believe it or not, you can find the perfect marketing list for sale and still blow your investment away when you make this 4th direct mail marketing mistake… a mistake that leaves customers scratching their heads and wondering what to do. What is a Call to Action? Generally speaking, a call to action is the point in your marketing copy where you tell your reader what to do next. A call to action is essential in direct mail marketing… you are telling interested customers exactly what you … [Read more...]