Congratulations. You have decided to run your first email marketing campaign. This is a great decision. 85% of U.S. retailers believe that email marketing is one of the best customer acquisition approaches. And this belief isn’t unfounded. 72% of consumers use and prefer email for their business communications. And, email has higher conversation rates than search and social media combined. So let’s get started. STRATEGY. LIST. MESSAGE. DEPLOY. CONVERT. STRATEGY Ready? Set. … [Read more...]
Hack into Psychology to Improve Your Digital Marketing
At the end of the day we are only human. That means that we are still prone to our inner tendencies whether we like it or not. Here are 3 easy digital marketing strategies that rely on basic human psychology to help get the result that you want. Psychological Principle: Reciprocity Reciprocity is the social norm of responding to a positive action with another positive action. The principle of reciprocity also works vice-versa, responding to a negative action with another … [Read more...]