If you are marketing your product or service through the mail to other businesses, then a b2b mailing list will be a key ingredient to help you get the most out of your campaign.   But how do you make sure the b2b mailing lists you use will give your business the best possible results? When in doubt, consider the 4 W’s: Who do you need to target? If you are a business that sells promotional items, you’ll need to think about the type of businesses that will be most receptive to your … [Read more...]