Maximizing ROI by integrating direct mail and social media marketing is a worthy goal of any marketing campaign. However, it can be complicated and frustrating to figure out how to actually make it happen.  You may be asking yourself, “which business mailing lists will work best for my B2B direct mail campaign?” Or, “which social media channels are the most effective these days?” Here are a few tips to get you started: Try New Things Social media platforms can seem faddish at first. … [Read more...]