There is no debating that direct mail marketing has been around for a while. The United States Postal Service has been around for 231 years. The Incan Empire had a complex mail delivery system as early as 1438-1533 CE. Humans have always loved communications and gifts in a tangible form delivered right to them. But flash-forward to 2018 Has direct mail reached its apocalyptic end? In the digital age, there is pressure on marketers to come up with the best new campaign … [Read more...]
Is Your Cold Call Tanking? Here’s 7 Rescue Tips
There is a lot of general advice out there for beginners on how to do a sales pitch. But, what happens when you are towards the end of your call, and your prospect remains disinterested? We want to help you tackle this high-pressure, sticky situation to give you your best outcome. Learn how to own the moment and regain control of a failing sales call so that you can whale hunt and come out successful. -ListGIANT As a new sales representative, you know more than anyone that a cold call is like … [Read more...]
Beginner’s Guide to Your First Email Marketing Campaign
Congratulations. You have decided to run your first email marketing campaign. This is a great decision. 85% of U.S. retailers believe that email marketing is one of the best customer acquisition approaches. And this belief isn’t unfounded. 72% of consumers use and prefer email for their business communications. And, email has higher conversation rates than search and social media combined. So let’s get started. STRATEGY. LIST. MESSAGE. DEPLOY. CONVERT. STRATEGY Ready? Set. … [Read more...]
Hack into Psychology to Improve Your Digital Marketing
At the end of the day we are only human. That means that we are still prone to our inner tendencies whether we like it or not. Here are 3 easy digital marketing strategies that rely on basic human psychology to help get the result that you want. Psychological Principle: Reciprocity Reciprocity is the social norm of responding to a positive action with another positive action. The principle of reciprocity also works vice-versa, responding to a negative action with another … [Read more...]
1st, 2nd, & 3rd Party Data: Do You Know the Difference?
There are three types of data in the marketing world. Do you know the difference? Data knowledge is crucial when mapping out your marketing campaign. Data gives you insight into your customers, prospects, and potential partners. Learn more about the three types of data to plan your next marketing campaign with confidence and successful results. Help your future marketing campaign by reading up on the three types of consumer data. 1st Party Data 1st party data is data about a … [Read more...]
How to Heat Up Your Cold Calls
An Interview with Brandon Drews, a Senior Sales Consultant It’s a Numbers Game Interviewer: How nervous were you for your first cold call? Brandon: I was a little nervous, because I didn’t necessarily know exactly what we were selling. I had a basic idea. But, I think what helped was doing as many phone calls as possible and learning more about the company. That’s how I got pretty good at it. I average over 100 cold calls a day. At first it’s awkward, but it helps to stick with a … [Read more...]
Cost Effective Market Strategies for New Businesses
If your marketing goal is to build a strong customer base and grow your business fast, then reaching out to potential customers is an important first step. Although many start-up business owners find themselves trying to cut costs by becoming Jacks of all trades, it quickly becomes evident that trying to reach your market by casting a broad net of advertisements will not only eat up your time, but waste your precious capital. … [Read more...]
Get Your B2B Marketing Off on the Right Start
With B2B email-marketing, it’s more than just list compiling and hoping for the best, once you slap down a few lines of copy about your product or service. … [Read more...]
Terminology to Know When Looking for Consumer Email Lists for Sale
When looking for the best consumer email lists for sale you'll be seeing a lot of different email verification methods and terminologies. These can be confusing and strange when you're first starting out in the consumer email list industry, but they are crucial to know and understand in order to make sure that your getting the best quality consumer email leads. It's ok, we've been there too and know how hard it can be to wade through the acronyms, abbreviations and other jargon. … [Read more...]