In addition to discounts, freebies, and other promotions, what can your business do to attract more customers? It may sound simple and a little boring, but incorporating your company’s guarantee into your business to business direct marketing sales pitch could make all the difference. Unfortunately, there are some businesses out there who promise too much and deliver less than enough. This tactic only serves to disappoint customers and throw any shred of credibility out the window.  It’s … [Read more...]