There is no debating that direct mail marketing has been around for a while. The United States Postal Service has been around for 231 years. The Incan Empire had a complex mail delivery system as early as 1438-1533 CE. Humans have always loved communications and gifts in a tangible form delivered right to them. But flash-forward to 2018 Has direct mail reached its apocalyptic end? In the digital age, there is pressure on marketers to come up with the best new campaign … [Read more...]
Is Your Cold Call Tanking? Here’s 7 Rescue Tips
There is a lot of general advice out there for beginners on how to do a sales pitch. But, what happens when you are towards the end of your call, and your prospect remains disinterested? We want to help you tackle this high-pressure, sticky situation to give you your best outcome. Learn how to own the moment and regain control of a failing sales call so that you can whale hunt and come out successful. -ListGIANT As a new sales representative, you know more than anyone that a cold call is like … [Read more...]
Beginner’s Guide to Your First Email Marketing Campaign
Congratulations. You have decided to run your first email marketing campaign. This is a great decision. 85% of U.S. retailers believe that email marketing is one of the best customer acquisition approaches. And this belief isn’t unfounded. 72% of consumers use and prefer email for their business communications. And, email has higher conversation rates than search and social media combined. So let’s get started. STRATEGY. LIST. MESSAGE. DEPLOY. CONVERT. STRATEGY Ready? Set. … [Read more...]
1st, 2nd, & 3rd Party Data: Do You Know the Difference?
There are three types of data in the marketing world. Do you know the difference? Data knowledge is crucial when mapping out your marketing campaign. Data gives you insight into your customers, prospects, and potential partners. Learn more about the three types of data to plan your next marketing campaign with confidence and successful results. Help your future marketing campaign by reading up on the three types of consumer data. 1st Party Data 1st party data is data about a … [Read more...]
How to Heat Up Your Cold Calls
An Interview with Brandon Drews, a Senior Sales Consultant It’s a Numbers Game Interviewer: How nervous were you for your first cold call? Brandon: I was a little nervous, because I didn’t necessarily know exactly what we were selling. I had a basic idea. But, I think what helped was doing as many phone calls as possible and learning more about the company. That’s how I got pretty good at it. I average over 100 cold calls a day. At first it’s awkward, but it helps to stick with a … [Read more...]
Remember the 4 W’s When Using B2B Mailing Lists
If you are marketing your product or service through the mail to other businesses, then a b2b mailing list will be a key ingredient to help you get the most out of your campaign. But how do you make sure the b2b mailing lists you use will give your business the best possible results? When in doubt, consider the 4 W’s: Who do you need to target? If you are a business that sells promotional items, you’ll need to think about the type of businesses that will be most receptive to your … [Read more...]