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The Top 3 Ways to Increase Your B2C Direct Mail Response Rates

August 21, 2013 by Lance G. Leave a Comment

According to direct-mail.org, the first known form of direct advertising was performed by an Egyptian landowner all the way back in 1000 B.C.  Apparently, the landowner’s slave bounced.  You know...they fled the coop...went AWOL..took a walk and kissed goodbye.  Shawshank, baby! With a missing slave who was probably very valuable, the landowner wasn't giving up easy.  In fact, they went through the hassle of writing an advertisement on a piece of papyrus asking for the return of the long-lost … [Read more...]

Filed Under: Direct Mail Marketing Tagged With: average direct mail response rate, direct mail response rates

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