There is a lot of general advice out there for beginners on how to do a sales pitch. But, what happens when you are towards the end of your call, and your prospect remains disinterested? We want to help you tackle this high-pressure, sticky situation to give you your best outcome. Learn how to own the moment and regain control of a failing sales call so that you can whale hunt and come out successful. -ListGIANT As a new sales representative, you know more than anyone that a cold call is like … [Read more...]
Beginner’s Guide to Your First Email Marketing Campaign
Congratulations. You have decided to run your first email marketing campaign. This is a great decision. 85% of U.S. retailers believe that email marketing is one of the best customer acquisition approaches. And this belief isn’t unfounded. 72% of consumers use and prefer email for their business communications. And, email has higher conversation rates than search and social media combined. So let’s get started. STRATEGY. LIST. MESSAGE. DEPLOY. CONVERT. STRATEGY Ready? Set. … [Read more...]
1st, 2nd, & 3rd Party Data: Do You Know the Difference?
There are three types of data in the marketing world. Do you know the difference? Data knowledge is crucial when mapping out your marketing campaign. Data gives you insight into your customers, prospects, and potential partners. Learn more about the three types of data to plan your next marketing campaign with confidence and successful results. Help your future marketing campaign by reading up on the three types of consumer data. 1st Party Data 1st party data is data about a … [Read more...]
How to Heat Up Your Cold Calls
An Interview with Brandon Drews, a Senior Sales Consultant It’s a Numbers Game Interviewer: How nervous were you for your first cold call? Brandon: I was a little nervous, because I didn’t necessarily know exactly what we were selling. I had a basic idea. But, I think what helped was doing as many phone calls as possible and learning more about the company. That’s how I got pretty good at it. I average over 100 cold calls a day. At first it’s awkward, but it helps to stick with a … [Read more...]
Automotive Marketing 101: Use Automotive Lists to Reach Potential Customers!
There are many ways to market your automotive services or current inventory of vehicles without using automotive mailing lists. The question is: how is that working for you? Are you really getting the most qualified customers through your door? If not, maybe you are stuck in a marketing rut and need to consider retiring “Great Grandpa’s Model T” advertising program. … [Read more...]
Best Practices for Auto Dealers Using Automotive Lists
Understand Your Inventory If you are under pressure to purchase automotive lists for an upcoming direct mail campaign, take an extra moment to carefully explore your inventory. This will help you make an educated decision regarding what type of automotive lists you need to use for that particular campaign and what promotions will work best. … [Read more...]