No longer is it just the pampered pets of the Rich and Famous who are spoiled by their owners. Across the Nation, pet owners have evolved into "pet parents." According to Mintel’s Pet Supplies US 2014 report, 45% of pet owners say they like to spoil their pets, while more than a third say their pet understands their feelings better than most humans. These furry family members are the reason the US pet retail market is steadily rising and showing no signs of slowing down. We currently have over 30MM Pet Parents that are always looking for ways to care for their pet, find out how you can contact them in your next campaign.