January 7, 2013

Only Outstanding Direct Mail List Brokers Can Make Your ROI Rock

Direct-mail campaigns can really pay off when attention to detail is a major focus of any planning and strategy sessions. But in the rush to get that direct-mail piece moving through the approval hoops, don’t lose sight of a few of these pointers, posted on the BusinessMarketingSuccess.com website, “How to Use Direct Mail to Successfully Grow Your Business.”

What will you accept as a ‘minimum’ strategy?

Maybe you’ve never given it much thought, but what will you settle for in terms of these very important considerations:

Customers: Are you attempting to reel in new ones? Maybe your piece is more about building the company brand and awareness of what your company is all about. Whatever the message, make sure it’s pinpoint clear before you go further. Budgets, budgets... Breakdown the campaign into an agreed upon time period, and decide how much money you have to do it right. Frequency Think about mailing to your same group of customers “at least four times in a one year time frame,” is one way to go. It’s important to decide just how many times you’ll mail to your base.

Get deep-in-the-weeds with you lists.

Forget the shot gunning approach, or scattering your direct mail to in hopes to snag a few customers. Laser your focus on regions, industry, level of income, for example. After all, who really wants to read a direct mail piece if it doesn’t speak to a possible need for your service or product.

Conclusion

That’s why Direct mail list brokers like LISTGIANT bring relevance to your message with proven mailing lists tailored to your specific market. We help our clients learn more about their existing customers, and how certain profile information like demographics and psychographics can make that all-important ROI ‘rock.’

 

FAQ

What is U.S Consumer Email Database?
A consumer email database contains lists of personal email addresses. These email addresses are sourced every month through online forms, subscriptions, purchases, sweepstakes offers, and lucky draws. The list includes the full name of the consumers, their mailing addresses, and physical mailing addresses. These lists are presented in excel files for a proper assortment of information. You can easily save and utilize them on your desktop after purchase.
Where can I find and buy consumer email addresses?
You can find different online platforms that deal with consumer email addresses. The easiest way to discover them is through targeted google searches. You will find companies such as LIST GIANT that provide list portals for online purchase at very affordable prices. For further inquiries, you can always call their contact number cited on the website.
How important are consumer email addresses for my business?
Consumer email addresses are essential in generating leads. It is very likely for someone to buy your product if they’ve bought a similar product in the recent past. You can lose great sales opportunities by not remaining in contact with a previous client. These email addresses also help to promote new products and mark your brand identity. You will also have direct access to consumer feedback and satisfaction scores.
What demographic selects are available on the U.S Consumer Email Database?
There are several parameters and segments which divide the U.S. Consumer Email Database. These segments include different demographics such as:

Age Range
Income Range
Gender/Sex
Marital Status
Homeowner
Presence of Credit Card
Pet Owner
Occupation
Religion
Ethnicity
Investments
Shopping Preferences
Phone Number

All these sectors have diverse needs and are generated each month. To receive the latest up-to-date lists, you can subscribe for a monthly service.

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