New Year’s Day has come and gone, which means there are millions of people who are now struggling to keep their resolutions. Unfortunately, many of these positive changes will go unfulfilled as, according to a study conducted by U.S. News, approximately 80% of resolutions will fail by mid-February. This news gets worse when you realize that many of them are aimed at self-care and making positive changes.
The most common resolutions people make include exercising, eating healthier, managing time efficiently, saving money, learning a new language, and finding a new job. This year, exercising took the top spot for the most common New Year’s resolution (21.4%) and was closely followed by making self-improvements (12.3%). Every year we’ve seen that these categories are continuously popular, and these statistics prove they are here to stay.
These resolutions reveal a common theme: everyone wants to take better care of themselves in our bustling, fast-paced world. To achieve this, we tell ourselves that this will finally be our year. However, things quickly fall apart when we lose the motivation to make these changes and stick with them.
These statistics show that millions of people are interested in health and fitness, so why not advertise to them? Use this opportunity to show how you can help individuals stay motivated and stick to their goals of living a healthier life. Not to mention, you already know they will be interested in your fitness and health-centric products. If you haven’t taken advantage of the first quarter growth in the health, fitness, and self-improvement industries, it’s not too late! If you take initiative now, you’ll be in mind when those 80 percenters fail. That mid-February drop off gives you an opportunity to succeed where your competition failed, be ready to capitalize.
To get started on this marketing adventure, you will need to have reliable list data that will maximize your campaign’s reach and awareness. Companies like ListGIANT will give you access to huge databases of information for customers who have expressed an interest in health, fitness, and self-improvement. Within these databases, you will be able to narrow your search by choosing specific categories like running, aerobic exercise, golf, tennis, snow skiing, and more. This information will help you tailor your specific campaigns to a narrow, hyper-focused target audience who are more likely to resonate with your message and engage with your product/service.
Not only will this granular data increase engagement, it will help you save time and money by only targeting prospects who have identified themselves as interested in your industry. If you’re looking to market within the health and fitness world – now is your chance!