MINI DEALER CONQUEST

Targeted Pre-Roll Advertising l Direct Mail Lists | Email Conquest Lists

ListGIANT's methodology & algorithms have produced some of the highest conversion rates for BMWNA across both BMW and MINI brands. We offer dedicated account managers who know your industry, and more importantly, your brand. As a MINI preferred vendor, Co-Op pricing is now available through BMWNA.

VIDEO ADVERTISING / PRE-ROLL

Co-Op 75%*

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VIDEO ADVERTISING / PRE-ROLL

INSTANTLY DISPLAY TO YOUR TARGET AUDIENCE

$3,950 (preferred MINI dealership pricing)

Minimum Media Buy

  • Your Exact PMA Zip Codes
  • Qualified In-Market Prospects
  • Confirmed Engagement
  • 75% Co-Op on media costs

Details

Pre-Roll ads appear at the beginning of online videos. Our sophisticated algorithms guarantee that your ads are ONLY displayed to relevant prospects. Why waste your resources on users that are not in-market for a car?

VIDEO

Choose from a multitude of approved MINI 15 / 30 second videos already produced! We overlay a skin with your dealership name, address, and contact information as part of our service displaying at the bottom of your ad!

DESCRIPTION

We start by selecting owners of competitive vehicle sets, such as: Honda Civic & Accord, Toyota Prius & Camry, VW Jetta, EOS, Beetle, Fiat, Mazda 3, and the Porsche 911.

We can also sort by individuals who self- reported they are in-market for a specific type of car, including:

  • - Sports Car
  • - Cross Over
  • - Mid size
  • - Economy
  • - Sedan
  • - SUV
  • - Hybrid
  • - Even a specific brand!

You have access to our library of over 60,000 publishers, covering 95% of web traffic, providing you with the immense reach needed to exceed your campaign goals. Regardless of what web site they are visiting, if they start any video, live within your defined geography, and are a true prospect—we have the ability to display your ad to them!

Control your ads with the following features:

Run Time: Most Ads placed in prime time hours (5: 00 –11:00 pm) for optimum view throughs and conversions.

Set View Caps: Can set caps on number of videos watched per person: by day, week, or month.

Skip Control: Control the ‘skip ad’ feature to your liking.

* Disclaimer:
• 75% in January through April, and October through December, if using creative from Workshop or ALP Communications.
• 50% all year if dealer created.
• 50% all other times of year (if from Workshop, ALP or dealer created).

EMAIL CONQUEST / BROADCAST MANAGEMENT SERVICES

Co-Op 50%

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Email Broadcast PLUS

$3,950 $3,450 (preferred MINI dealership pricing)

  • Covers up to 25,000 in market prospects - 2 broadcasts in one month
  • Same individuals on second broadcast, minus opt-outs

[All prices listed are before Co-Op reimbursement]

Details

Our conquest email strategies continue to dominate the automotive space. We start by building an HTML creative (samples can be provided), cherry pick the best households in your PMA by current vehicle driven, income, net worth, likely coming off a lease or finishing a finance - and develop a drip strategy to reach these households TWICE the first month.

ListGIANT extracts hard data on all the individuals that opened or clicked on one of the links. These leads are provided back to you after each broadcast to put in your CRM, or even hard mail a catalogue to the individuals that clicked a link to 'view inventory' or 'calculate my monthly payment.' These prospects are your leads for life.

Stats Include

Sent Clicks Link Activity
Delivered Unsubscribes Links Clicked (Facebook, Twitter, LinkedIn)
Opens Hard Bounce Online/ Real Time Tracking

MONTHLY CRM BUSTER

Each month ListGIANT will broadcast a new specific offer to the conquest audience. Production of existing creative included on new offer for current month.(ListGIANT designed HTML). Broadcast includes all services listed above for any future month.

  • - One Broadcast: $395
  • - Two Broadcasts: $495

EMAIL LISTS

Co-Op 50%

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Package A

$1,450 $1,250 (preferred MINI dealership pricing)

Covers up to 5,000
in market prospects

[All prices listed are before Co-Op reimbursement]

Package B

$2,450 $1,950 (preferred MINI dealership pricing)

Covers up to 10,000
in market prospects

[All prices listed are before Co-Op reimbursement]

Details

The prospects will be determined by utilizing several different databases in creating an in market prospect for a MINI vehicle purchase. The algorithm has been designed to reach across all models, but can be further narrowed down to clusters for specific model purchases such as the Hardtop, Paceman, or Countryman.

Sources / Databases

We will source vehicle specific data from our proprietary database. Utilizing filters such as current make, model, year, and date purchased, we can refine this to determine an individual who drives a competing make, who is likely to be coming out of a lease or near paying off the vehicle. Emphasis on brands and models such as: Honda Civic & Accord, Toyota Prius & Camry,VW Jetta, EOS, and Beetle, Fiat, Mazda 3, and the Porsche 911.

Another database we use to create great response for MINI is our lifestyle database. We look at NEW HOMEOWNERS, determining if their upgrading in home value, as well as individuals who've recently REFINANCED their house. Coupled with demographic data such as age, gender, and median income levels of $125,000 plus, we know how to reach the individuals who are the perfect prospects for your offer!

Output: First & Last Name, Mailing Address, City, State, Zip, Email Address

DIRECT MAIL CONQUEST LISTS

Co-Op 50%

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Direct Mail Conquest Lists

$950 $750 (preferred MINI dealership pricing)

  • Any additional records above 5,000 priced at $.12 cents each
  • CA data - additional records above 5,000 priced at $.18 cents each

[All prices listed are before Co-Op reimbursement]

Description

The 5,000 prospects will be determined by utilizing several different databases in creating an in market prospect for a MINI vehicle purchase. The algorithm has been designed to reach across the full line of models, but can be further narrowed to a specific model if desired.

Sources / Databases

We will source vehicle specific data from our proprietary database. Utilizing filters such as current make, model, year, and date purchased, we can refine this to determine an individual who drives a competing make, who is likely to be coming out of a lease or near paying off the vehicle. Emphasis on brands and models such as: Honda Civic & Accord, Toyota Prius & Camry,VW Jetta, EOS, and Beetle, Fiat, Mazda 3, and the Porsche 911.

Another database we use to create great response for MINI is our lifestyle database. We look at NEW HOMEOWNERS, determining if their upgrading in home value, as well as individuals who've recently REFINANCED their house. Coupled with demographic data such as age, gender, and median income levels of $125,000 plus, we know how to reach the individuals who are the perfect prospects for your offer!

Output: First & Last Name, Mailing Address, City, State, Zip
Updates: Monthly
NCOA Included

Testimonials

I'm on my 15th email broadcast campaign with ListGIANT. They handle most of everything – the stats, the prospects we're emailing, and running the campaigns from start to finish. They are easy to work with and very professional. Right now I don't see any competition out there for ListGIANT when it comes to conquest email marketing campaigns!

Nancy Chafin, Marketing Manager, Bill Jacobs MINI / BMW.

We have utilized ListGIANT’s Email Conquest Program for six months. During this time, their marketing services have helped generate 54 vehicle purchases during the last 2 ½ months alone!
They are extremely professional, easy to work with, and make email conquesting easy. They can tell you who opened up an email, as well as if someone clicked on the “inventory link’… and send a special email out to just these prospects! Easy. Simple. Efficient.

Obaid Malick. BMW of Bridgeport.