With Emails, it’s a ConversationWhen it comes to communicating with your audience of leads, prospects, and customers, there are various ways of doing so. With various social media channels, like Twitter and Facebook, companies engage with their audience, which includes leads, prospects, and customers. Liking, retweeting, tagging, and commenting are all powerful forms of communication and engagement, but they lack the personable effect that emails give. With emails, it’s more of a conversation, and it’s private. Email addresses are not given out to everyone, so when a prospective customer gives you their email address, they’ve shown interest in what you have to offer. When done right, email marketing can be a powerful advertising tool, and a funnel to create a more personal connection with your customers to keep them coming back for more.
Most Email Marketing Strategies Include a Long List of Email AddressesA dedicated online marketing agency will have a strong email marketing strategy in place for your business. The first step in this process is to actually compile a list of email addresses of potential customers. The longer your list, the higher the potential for sales. Once you have a list of email addresses, you can continue with your email marketing campaign and communicate with your prospective customers via email. Landing Pages with Opt-Ins:
- One of the most effective ways of producing a list of email addresses is to utilize a landing page with an opt-in form. An opt-in form is a short form that visitors of the landing page will be prompted to fill out. Generally, the opt-in form asks the visitor to provide their name and email address, and in return, the website offers some sort of free incentive to the visitor. This can come in the form of an e-book or some other sort of relevant product or service. The end goal is to compile a list of email addresses of prospective customers. These are prospects, and you know they are interested in your product or service because they provided their contact information.
- When you buy a list of leads from a database center you’re essentially being handed a large list of leads that would require months of work to produce. It enhances email marketing efforts by providing a large list of leads in your market.