With the rapid rise of social media, some wonder if emails, like fax machines, are going to become a thing of the past. While it is true that fax machines are slowly becoming obsolete in the workplace, emails are here to stay.
E-mail marketing is in fact a highly effective method of driving conversions and maintaining engagement with customers. Whereas social media and video marketing are great for attracting traffic, creating leads, and prospects.
Email marketing is extremely productive for driving those leads and prospects down the sales funnel and turning them into customers.
With Emails, it’s a Conversation
When it comes to communicating with your audience of leads, prospects, and customers, there are various ways of doing so.
With various social media channels, like Twitter and Facebook, companies engage with their audience, which includes leads, prospects, and customers. Liking, retweeting, tagging, and commenting are all powerful forms of communication and engagement, but they lack the personable effect that emails give.
With emails, it’s more of a conversation, and it’s private. Email addresses are not given out to everyone, so when a prospective customer gives you their email address, they’ve shown interest in what you have to offer.
When done right, email marketing can be a powerful advertising tool, and a funnel to create a more personal connection with your customers to keep them coming back for more.
Most Email Marketing Strategies Include a Long List of Email Addresses
A dedicated online marketing agency will have a strong email marketing strategy in place for your business. The first step in this process is to actually compile a list of email addresses of potential customers.
The longer your list, the higher the potential for sales. Once you have a list of email addresses, you can continue with your email marketing campaign and communicate with your prospective customers via email.
Landing Pages with Opt-Ins:
- One of the most effective ways of producing a list of email addresses is to utilize a landing page with an opt-in form. An opt-in form is a short form that visitors of the landing page will be prompted to fill out. Generally, the opt-in form asks the visitor to provide their name and email address, and in return, the website offers some sort of free incentive to the visitor. This can come in the form of an e-book or some other sort of relevant product or service. The end goal is to compile a list of email addresses of prospective customers. These are prospects, and you know they are interested in your product or service because they provided their contact information.
Creating a blog for your business to post updates, news on your industry, and stories on new partnerships is one of the best ways to begin organically growing your email list with opt-ins. Blog posts can help you reach a wider audience through search engine optimization, and then members-only content protected behind an email login screen, customized opt-ins, and lead capture forms help you secure that wider audience.
A number of top blog plugins for WordPress can get your blog up and running in to time and help you set up all the customized opt-in tools you’ll need to start building a new email list.
While this method of building an email audience is certainly useful, it is slow and often leaves businesses wanting more immediate results. This is where buying an email list can be extremely beneficial.
- When you buy a list of leads from a database center you’re essentially being handed a large list of leads that would require months of work to produce. It enhances email marketing efforts by providing a large list of leads in your market.
The First Step to Successful Email Marketing
Don’t let conversions slip by your business, take action. Partner with a knowledgeable marketing agency that excels in email marketing and can get you results. With ListGIANT, you get quality industry leads that are specific to your market. The leads provided have a higher probable interest in your products or services. Lists can be customized to include leads from more specific demographics. Therefore, you can select which areas the leads come from, what age, which gender, and more. In addition to providing lead rich lists, ListGIANT also provides email marketing strategy to businesses that want to incorporate email marketing into their advertising campaign.
Maximizing your business requires that you generate a high volume of leads, prospects, and ultimately, customers. Whether you have hundreds of fans on Facebook, or thousands of followers on Twitter, having a large emailing list with a powerful email marketing strategy can be priceless. Contact us today to learn more about how your business can benefit with top tier list services from ListGIANT.