Direct mail is far from dead. In fact, it is more effective than ever. According to DMA.org, there has never been a better time to add direct mail to your integrated marketing strategy. Junk mail has been on the decline for the past 10 years. Less clutter = more visibility.
Your direct mail offer will catch more eyes if you create an engaging message that is designed for a targeted audience. ListGIANT will help you discover who your perfect prospects are and provide the customized lists you need to generate optimal results.
According to DMA.org, Direct Mail is one of the easiest marketing methods to track and measure results. Direct Mail acts as a campaign anchor and “drives the support tactics that can boost the overall effectiveness of an omnichannel effort”.
Combining a direct mail campaign with an email and/or online marketing strategy will allow you to maximize one of the most essential elements of marketing: lead nurturing. A multi-channel marketing approach will allow you to measure results so that you can maximize every marketing dollar you spend.