March 15, 2013

Google’s Remarketing Program Begins With The Right List

Direct mail is no longer a one-dimensional marketing strategy, whereby the sender mails out a bulk postcard, for example, to thousands from a general mailing list with high expectations to receive a phenomenal return.

Not only is that a legacy notion of what direct mail is all about, it’s a sure way to decrease the ROI on your campaign. Think of all those expensive cards just sitting on the table with your fantastic promotion unread and not acted on.

Ideally, direct mail marketers start out with a relevant direct mail list provided by proven direct mail list brokers, like List Giant.

What’s needed is a list that will get your message in front of those customers that meet a specific profile, one that is fleshed out through collaborating with a team member at LISTGIANT.

Then, when your postcard is mailed to your targeted audience, the recipient is more likely to call or visit your website, which increases your chances for closing more sales.

But what if the hundred or so people who do visit your website, move on without clicking through to your online store? Steve Olenski on Forbes.com reminds us that Google’s Remarketing program is synced to Google AdWords and gives businesses another shot at making the sale.

“Direct Mail Now Integrated with Google,” gives an overview of the workings on the program: A business adds a code to their own website; prospects leave the website before filling out a form or purchasing---the Code Knows this!

More importantly, Google ‘follows’ your prospect to other sites, placing your business ad with a reminder to finish their shopping: Businesses pay only when the prospect actually clicks through on the ad.

Looking for that targeted marketing list? Contact us at (800) 383-1381 and let our professional, direct mail list brokers, help you define your prospect to increase your sales and ROI.

FAQ

What is U.S Consumer Email Database?
A consumer email database contains lists of personal email addresses. These email addresses are sourced every month through online forms, subscriptions, purchases, sweepstakes offers, and lucky draws. The list includes the full name of the consumers, their mailing addresses, and physical mailing addresses. These lists are presented in excel files for a proper assortment of information. You can easily save and utilize them on your desktop after purchase.
Where can I find and buy consumer email addresses?
You can find different online platforms that deal with consumer email addresses. The easiest way to discover them is through targeted google searches. You will find companies such as LIST GIANT that provide list portals for online purchase at very affordable prices. For further inquiries, you can always call their contact number cited on the website.
How important are consumer email addresses for my business?
Consumer email addresses are essential in generating leads. It is very likely for someone to buy your product if they’ve bought a similar product in the recent past. You can lose great sales opportunities by not remaining in contact with a previous client. These email addresses also help to promote new products and mark your brand identity. You will also have direct access to consumer feedback and satisfaction scores.
What demographic selects are available on the U.S Consumer Email Database?
There are several parameters and segments which divide the U.S. Consumer Email Database. These segments include different demographics such as:

Age Range
Income Range
Gender/Sex
Marital Status
Homeowner
Presence of Credit Card
Pet Owner
Occupation
Religion
Ethnicity
Investments
Shopping Preferences
Phone Number

All these sectors have diverse needs and are generated each month. To receive the latest up-to-date lists, you can subscribe for a monthly service.

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