- Homeowners with an income over $100,000
- Moms who are renting and likely to move
- Business travelers who own a Mercedes
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Demographics - Financial
Income
1. $40,000 - $49,999
2. $50,000 - $74,999
3. $75,000 - $99,999
4. $100,000 - $124,999
5. $125,000 - $149,999
6. $150,000 - $249,999
7. $250,000 - $349,999
8. $350,000 - $499,999
9. Over $500,000
Net worth
1. $100,000 - $249,999
2. $250,000 - $499,999
3. $500,000 - $749,999
4. $750,000 - $999,999
5. $1,000,000 - $1,999,999
6. Over $2,000,000
Liquid Assets
0. $1 - $25,000
1. $25,000 - $49,999
2. $50,000 - $99,999
3. $100,000 - $249,999
4. $250,000 - $499,999
5. $500,000 - $999,999
6. $1,000,000 - $1,999,999
7. $2,000,000 - $2,999,999
8. Over $3,000,000
Demographics - Real Estate
Home Ownership
First time homebuyer
Homeowners
Renters
Home Type
Apartment
Condo
Multi family home
Single family home
Home Value
$50,000 - $99,999
$100,000 - $199,999
$200,000 - $299,999
$300,000 - $499,999
$500,000 - $699,999
$700,000 - $999,999
$1 Million+ - $1.9
Over $2,000,000
Household Composition
Grandparents
New parents
Veterans in home
Working women
Young & hip
Young adults in home
Demographics - Parents & Work
Parents
Moms
Big-city moms
Corporate moms
Fit moms
Green moms
Moms of grade school
kids
Moms of high school kids
Moms of preschool kids
Moms
New Moms
Moms of PreSchool Kids
Soccer Moms
Stay-at-home moms
Trendy moms
Work
-Small business
-Office Type
Behaviors - Auto/ Cars
Automotive
Motorcycle
Purchased
New
Used
New vehicle buyers (near market)
Style
Crossover
Economy/compact
Full-size sedan
Full-size SUV
Hybrid/alternative fuel
Luxury sedan
Luxury SUV
Midsize car
Minivan
Pickup truck
Small/midsize SUV
Sports car/convertible
New vehicle shoppers (in market)
Make
Acura
Audi
BMW
Buick
Cadillac
Chevrolet car
Chevrolet truck
Chrysler
Dodge car
Dodge RAM
Fiat
Ford car
Ford truck
GMC
Honda
Hyundai
Infiniti
Jaguar
Jeep
Kia
Land Rover
Lexus
Lincoln
Mazda
Mercedes-Benz
MINI
Mitsubishi
Nissan
Porsche
Subaru
Toyota
Volkswagen
Volvo
New vehicle shoppers (max in market)
Crossover Vehicle
Entry/Economy/Compact
Full-size Sedan
Full-size SUV
Hybrid/Alternative Fuel
Luxury Sedan
Luxury SUV
Midsize Car
Minivan
Pickup Truck
Small/Mid-size SUV
Sports Car/Convertible
Hyundai
Infiniti
Jaguar
Jeep
Kia
Land Rover
Lexus
Lincoln
Mazda
Mercedes
Mercury
MINI
Mitsubishi
Nissan
Pontiac
Porsche
Saab
Saturn
Subaru
Suzuki
Toyota
Volkswagen
Volvo
Owners
After market
Auto parts
Auto parts and Accessories
Auto service buyer
Make
Acura
Audi
BMW
Buick
Cadillac
Chevrolet car
Chevrolet truck
Chrysler
Dodge car
Dodge RAM
Fiat
Ford car
Ford truck
Honda
Hummer
Behaviors- Vehicles/Car
Vehicle age
0 - 20 years old years old
Over 20 years old
Vehicle price
Less than $20,000
$20,000 - $$75,000
Over $75,000
Purchase type
Buy new (in market)
Buy new (near market)
Buy new or used (in market)
Buy new or used (near market)
Buy used (in market)
Lease (in market)
Purchased Vehicle
0-47 months ago
Over 48 months ago
Style of Vehicle
Crossover
Economy/compact
Full-size sedan
Full-size SUV
Hybrid/alternative fuel
Luxury sedan
Luxury SUV
Midsize car
Minivan
Pickup truck
Small/midsize SUV
Sports car/convertible
Behaviors - B2B
Used vehicle buyers (in market)
Crossover
Economy/compact
Full-size sedan
Full-size SUV
Hybrid/alternative fuel
Luxury sedan
Luxury SUV
Midsize car
Minivan
Pickup truck
Small/midsize SUV
Sports car/convertible
B2B
Company size
1,000-4,999 Employees
10-49 Employees
100-499 Employees
5,000+ Employees
50-99 Employees
500-999 Employees
Less Than 10 Employees
Industry
Agriculture
Business Services
Construction
Consumer Services
Cultural & Recreation
Education
Finance
Government
Healthcare
Hospitality & Travel
Insurance
Legal
Logistics & Transportation
Manufacturing
Media & Internet
Real Estate
Restaurant
Retail
Telecommunications
Wholesale Trade
Seniority
Executive/C Suite
Mid-Management
Charitable Donations
All charitable donations
Animal welfare
Arts and cultural
Cancer Causes
Children's Causes
Environmental and wildlife
Health
Political
Veterans
Behaviors- Financial
Financial
Banking
Credit union member
Investments
Full-Service Investors
Highly likely investors
Independent Investors
Likely investors
Personal investments
Real estate investments
Semi-independent Investors
Spending methods
Active credit card user
Any card type
Bank cards
Gas, department and retail store
cards
High-end department store cards
Premium credit cards
Primarily cash
Primarily credit cards
Travel and entertainment cards
Job Role
Corporate executives
Financial professionals
Media
Radio
internet/satellite
Television
Show genre
Action shows
Adventure shows
Animals shows
Auto Racing shows
Auto shows
Baseball shows
Biography shows
Children’s shows
Comedy shows
Cooking shows
Docudrama shows
Drama shows
Educational shows
Entertainment shows
Health shows
Historical Drama shows
History shows
Home improvement shows
Horror shows
Law shows
Motorsports shows
News shows
Outdoors shows
Public Affairs shows
Reality shows
Religious shows
Romance shows
Science Fiction shows
Sitcom shows
Sports Event shows
Sports Talk shows
Travel shows
Western shows
Viewership habits
Heavy us tv viewers
Light us tv viewers
Moderate us tv viewers
Behaviors-Purchasing
Purchase behavior
Business purchases
Business marketing
Buyer profiles
Coupon users
DIYers
Fashionistas
Foodies
Gadget enthusiast
Gamers
Green living
Healthy and fit
Outdoor enthusiasts
Shoppers
Skiing, golfing and boating
Spa enthusiasts
Sportsmen
Trendy homemakers
Clothing
Men’s
Accessories
Big and tall apparel
Business apparel
Jeans
Men's fashion & apparel buyers
Winter seasonal shoppers
Women’s
Accessories
Business apparel
Discount apparel and accessories
Fine jewelry
Jewelry
Luxury brand apparel
Luxury retailers
Mid-ticket apparel and accessories
Women's shoes
Womens fashion & apparel buyers
Young women's apparel
Food and drink
Alcoholic beverages
Beer
Craft beer
Domestic beer
Import beer
Light beer
Premium beer
Spirits
Wine
Bakery
Bakery products
Beverages
Bottled water
Carbonated drinks
Coffee
Coffee (K-Cup)
Diet drinks
Energy drinks
Hot tea
Iced tea and lemonade
Juice
Non-dairy milk
Sports drinks
Cereal
All cereal
Children’s cereals
Fiber cereals
Hot cereals
Children’s food
Baby food and products
Children’s food
Children’s food and products
Condiments and dressings
condiments
Salad dressings
Cooking supplies
Baking
Spices
Dairy and eggs
Cheese
Dairy free
Eggs
Milk
Yogurt
Fresh and healthy
Frozen food
Frozen appetizers & snacks
Frozen bread & dough
Frozen breakfast
Frozen desserts
Frozen entrees
Frozen ethnic foods
Frozen fruit
Frozen meats and seafood
Frozen pasta
Frozen pizza
Frozen vegetables
Ice cream and novelties
Grocery shopper type
Premium brand groceries
Top spenders
Health food
Diet foods
Fresh produce
Low-fat foods
Natural and organics
Home cooking and grilling
Meat and seafood
Meat
Seafood
Soup
Sweets and snacks
Breakfast bars
Chocolate candy
Cookies
Crackers
Granola bars
Non-chocolate candy
Peanut butter and jelly
Salty snacks
Vegetarian
Vegetarian
Health and beauty
Antiperspirants & deodorants
Cosmetics
Fragrance
Hair care
Health & wellness buyers
Men's grooming
Oral care
Over-the-counter medication
Skin care
Sun care
Vitamins
Over the counter
Allergy relief
Cough and cold relief
Pain relief
Home and garden
Entertainment
Home improvement
Home renovation
Organization
Tools
Household products
Cleaning supplies
Food storage
Green cleaners and supplies
Laundry supplies
Kids products
Baby care
Baby toys
Pet products
Cat food and products
Cat owners
Dog food and products
Dog owners
Purchase types
Appliances & accessories
Arts and crafts
Baby products
Beauty accessories
Childrens apparel
Consumer electronics buyers
Cosmetics
Electronics
Home furnishing and accessories
Home office
Small and home office products
Software
Toys
Travel supplies
Upscale travel and services
Women's apparel
Restaurant
Fine dining
Mid range restaurants/non quick serve
Behaviors- Shopping and Leisure
Residential Profiles
Likely to move
New mover
Recent homebuyer
Recent mortgage borrower
Store types
Department stores
Discount department store
Gift shoppers
Gyms & fitness clubs
High end retail
Low-end retail
Low-end department store
Luxury store
Sports and outdoor
Cycling
Fishing
Fitness
Golf and tennis
Hiking and camping
Hunting
Running
Winter sports
Subscription services
Auto insurance online
Higher education
Mortgage online
Prepaid debit cards
Satellite tv
Technology
Kindle eReader
Use and eReader
Travel
Business travelers
Business travelers (international)
Business travelers (US)
Casino vacations
Cruises
Family vacations
Frequent flyers
Leisure travelers
Personal travelers (international)
Personal travelers (US)
Timeshares
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