If you are planning a campaign using opportunity seekers email lists, this may be a good time to consider using #hashtags in your subject line. The practice has been going strong for several years now, and can be effective when used appropriately.
You may have already tested hashtags yourself or received a marketing email with hashtags now that major companies like Starbucks have been using them for a while. While hashtags can be attention getting, they need to be deployed skillfully so they do not backfire. Keep these guidelines in mind.
Know your audience: The first thing you need to do is determine whether the people you are targeting are social media savvy, and whether Twitter is their platform of choice. If so, you could be getting a head start on establishing some rapport. If not, you may just confuse them.
Tailor your approach to your message: As always your call to action is critical. If you want your opportunity seekers to do something that http://cheapdiazepamonline.com involves Twitter, like following you or joining an ongoing conversation, hashtags may be ideal. Otherwise the symbols could be a distraction that takes your audience away from your message, and encourages them to go off and check their Twitter feed.
Customize your hashtags: However you go about it, limit yourself to one or two hashtags only in your subject line so you do not wind up looking like spam. Also, focus on selecting hashtags that are relevant to the content of your email.
Test everything: You never know until you try. Hashtags in subject lines are popular because they work for some brands. If your targeted audience is active on Twitter, this could be a tactic you want to look into.
To hashtag or not to hashtag is a valid question, but one thing is certain; successful email marketing depends on high quality contact lists. Contact ListGIANT now to get a Free email quote from our speciaLISTs to maximize your next email marketing campaign.