Learn how to own the moment and regain control of a failing sales call so that you can whale hunt and come out successful. -ListGIANTAs a new sales representative, you know more than anyone that a cold call is like being thrown into the water. You must quickly determine the flow of the conversation and sales tactics to stay afloat. During this time, you either learn how to swim or sink. A bad sales call leaves you with a helpless, sinking feeling towards its conclusion, because you lack control of your environment. While it’s easy to give you generic advice like “just keep swimming” or “practice makes perfect”, these basic tips will get you nowhere fast. When your cold calls turn sour, you need a few “emergency” tips to salvage what you can for a fresh start.